BRAZILIAN BLOWDRY

The Brazilian hair Straightening is an innovative process that transforms the hair without chemically altering the hair strands, but by sealing the hair in keratin. Keratin is the primary protein of the skin, hair and nails. The use of a keratin-based product adds moisture and strength to hair damaged by blow drying, coloring, and traditional relaxers.
What is the difference between a traditional relaxer and the Brazilian Hair Straightening treatment? Traditional relaxers work by breaking the hair bonds and permanently changing the molecular structure of the hair. This method of straightening weakens and dehydrates the hair ultimately causing irreversible damage. Once the damage is done the only options are either learning to live with the poor results or cutting the hair. Furthermore, if your hair is color treated, processed, or already in poor condition the use of a traditional relaxer is strongly discouraged.
Brazilian Straighteners offers a gentle, commitment free alternative to anyone that wants to relax their hair but would like to avoid the destructive results of a traditional straightener. Lasio's innovative treatments will never break the hair bonds, instead they will form a protective coating over the hair that will impart a brilliant shine.

Our keratin based formulas will rebuild and strengthen the hair while locking in moisture and leaving it absolutely frizz free. Our treatments are effective on all hair types and can be used over color treated, processed, damaged, or previously relaxed hair. The results will last 3 to 4 months and it will gradually wash out of the hair without leaving any lines of demarcation. The Brazilian is the perfect solution for anyone that wants healthy and manageable hair.
While the Brazilian Straightening is not the only means of performing a Brazilian hair straightening, it has been proven to be one of the ONLY products to adhere to standards and therefore is considered safe to use according to the outlines provided by the CIR. Lasio, Inc. is also the only manufacturer who uses a liquid base spray-on formula unlike our competitors who use products that leave a thick, heavy coating on the hair.
The application process will take anywhere from 1.5 to 2.5 hours (depending on the length and thickness of the hair). The treatment is applied to dry, clean hair. The stylist will then blow dry the hair to a smooth and sleek finish. Lastly, the stylist will then flat iron the hair to seal in the treatment and create a glossy finish that is light weight.


We offer two straightening products. The Maximum Strength Four Day treatment requires the client to refrain from wetting their hair until the fourth day. On the fourth day, the client can wash their hair with the MikiSharon Keratin shampoo and conditioner and style as usual. The Maximum Strength One Day treatment, allows for the client to wash their hair after only twenty-four hours. 
A drastic difference between the Brazilian hair Straightening and other relaxers on the market is that once the product has been washed from the hair after the 1-4 day penetration period, the client can still wear their hair curly or wavy. Because this treatment is heat-activated, silky smooth straight hair is achieved easily by applying heat from a blow dryer. Whether a client chooses to wash-and-go or blow their locks straight, the hair will maintain body and shine. Frizzy mane will be a notion of the past.